Creating Style, Instead of Following Fashion

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As Ralph Lauren once said, “Style is very personal. It has nothing to do with fashion. Fashion is over quickly. Style is forever.” This simple yet powerful statement cuts through the often transient nature of fashion, shedding light on something much more lasting and deeply personal—style. In a world that frequently chases the newest trends, the idea of creating a unique style stands in contrast to simply following fashion. This philosophy is relevant for both individuals and companies, as it elevates personality, authenticity, and identity over fleeting trends.

A model wearing a Rolex Submariner. The Rolex Submariner, with its enduring design and timeless appeal, is more than just a watch—it symbolizes a philosophy of style that transcends fleeting trends

Style as an Extension of Personality

For individuals, style is an expression of who they are. Unlike fashion, which shifts with seasons and societal trends, style is rooted in personal choices and values. It reflects one's identity and remains consistent over time, even as tastes evolve.

Many of us can look at moments in our lives where our choices in clothing, decor, or lifestyle decisions seemed out of sync with current fashion trends but remained true to who we were. This is the essence of personal style—it is not about fitting into what is current, but about creating an enduring statement that resonates with our inner selves.

Some people who exemplify this principle include Ralph Lauren himself. The iconic designer created a brand that resonated with timeless elegance rather than momentary trends. His Polo Ralph Lauren line, for instance, doesn’t chase what's new every season but instead captures a classic, luxurious American style that has endured for decades. The Polo shirt, an emblem of his brand, embodies this essence. Despite being introduced in the early 1970s, it remains relevant today because it transcends fashion—it has become part of an individual’s style repertoire.

Style in Companies: Apple and Timeless Design

Just as individuals develop their own unique styles, companies, too, can embody a distinctive style that defines their brand identity. One of the best examples of a company that has prioritized style over fleeting trends is Apple. From its early days, Apple cultivated a minimalist, sleek design language that wasn’t about keeping up with the hottest tech trends of the moment, but rather about building an identity that would endure.

When you see an Apple product, you don’t think about the year it was released—you think about the brand itself. Whether it's the original Macintosh or the iPhone, Apple's products possess a design that, while continually evolving, has stayed true to a timeless style. The simplicity, the attention to detail, and the intuitive user experience reflect an understanding of style as something foundational, not dictated by what's fashionable in technology. Even as other tech companies introduce flashy, trend-based products, Apple has remained steady in its commitment to simplicity and elegance.

Artists and the Power of Style: Picasso's Sculptures

The concept of creating style instead of following fashion extends far beyond clothing and technology. In the world of art, Pablo Picasso is a prime example. While he existed within various artistic movements, Picasso’s style was unmistakably his own. His sculptures, like his paintings, reflect a vision that was unique and personal. Rather than following the latest artistic trends, he continuously reinvented his work in ways that were true to his personal vision.

The impact of Picasso’s unique style has been far-reaching. His sculptures and paintings remain iconic not because they were fashionable at the time, but because they are a testament to the power of individual creativity and expression. His style, much like Ralph Lauren's or Apple’s, was driven by personal insight and vision rather than external pressures.

Other Examples of Style Over Fashion

We can find other examples of companies, people, and products that have chosen to prioritize style over fashion. Consider Tesla, which, like Apple, has built its brand on a unique and futuristic design. Tesla vehicles stand out not just because they are electric, but because their design language is sleek and elegant, embodying a style that doesn’t follow the latest automotive trends but creates its own. Elon Musk’s vision for the company has been consistent—making cars that are as visually appealing as they are technologically advanced, setting a style that will be recognized for years to come.

Another example is Levi’s, a brand that has been around since the 19th century but continues to thrive today. While denim trends come and go, Levi’s 501 jeans have maintained their style over generations. These jeans are not just clothing—they are a symbol of American heritage, workwear, and rebellion, woven into the cultural fabric with an enduring style that remains relevant across decades.

The Importance of Creating Style in a Changing World

As individuals, we can take inspiration from these examples. In a world where trends are constantly shifting, it’s easy to feel pressured to follow what is new and fashionable. However, the pursuit of personal style offers something deeper and longer-lasting. It allows us to craft a narrative about ourselves that reflects who we truly are, rather than a fleeting version of who society says we should be.

For companies, the same principle applies. Creating a unique style, whether through branding, products, or customer experience, helps solidify an identity that customers can trust. Rather than shifting with the market's every whim, companies that focus on developing a clear and distinct style often find themselves more resilient, enduring, and impactful over time.

In conclusion, Ralph Lauren's words remind us that style, whether personal or corporate, is timeless. It is built from within and stands apart from the temporary nature of fashion. By focusing on creating a lasting identity, both individuals and companies can transcend trends and carve out a legacy that remains influential for generations to come.

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